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   Personalized URLs -(PURLS)

   

Personalized Landing Pages or PURL(s) are powerful marketing opportunities. PURL allows you to combine the power of direct mail and email marketing with the benefits and use of the internet. By creating Personalized URLs for each customer, and giving each customer a unique online landing page, you’ll receive up to a significant increase in your response rates and convert substantially more Direct Mail recipients into qualified prospects and even long term customers.

Personalized URLs
Personalized URLs
PURLs

Much like Variable Data Printing, Personalized Landing Pages use the contact data that your organization already has in your database to customize marketing messages and target contact interests. Personalized Landing Pages link to a web form providing the contact with the opportunity to update their contact information and provide your database with even more information about themselves, their interests, and the contact method which is most likely to turn them into a customer!

The benefits of Personalized URLs include:

  • Prospect details immediately routed to Sales and Marketing
  • Multifaceted variable information publishing options
  • Robust contact response forms
    • Easily associate fulfillment based on response
    • Customizable questions
  • Improved response rates
  • Increased lead conversions
  • Multilevel detailed reporting
    • The who, when, and where of the contacts clicks
    • Complete results reporting

We’d love to give you a demonstration so you can explore how Personalized URL(s) can drive your business!

Call us to discuss your PURL needs at (978) 620-2800

Email: info@fpmsi.com

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