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Variable Data Print
Variable Data Print, or VDP, is a variation of print-on-demand. All of the standard POD rules and features remain the same, but with added customization. VDP allows you to print the same piece, as many times as you would like, with each piece being personalized to the recipient. This method allows another opportunity to reach your customer on a personal level and build and maintain relationships. Several studies show that the rate of response from a VDP piece is significantly greater than a generic piece. The amount of variable fields you have is fully customizable, as well, and the more customized you get, the better the response!
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